Target Audience
The target audience are all the businesses around the Lausanne, switzerland and surrounding areas and their employees. Big or small, every business needs a Chamber of Commerce.
Persona1
Mike is a small business owner with only a high school diploma. He has been working in his industry for over twenty years and they are searching for a Chamber of Commerce that will help his business grow.
- Mike is hard working and a go getter; he is determined to achieve his goals.
- Having only a high school diploma Mike struggles to keep up with younger entrepreneur innovation but always able to get customers in the door.
- While it's been a hard road to becoming a business owner, Mike's hard work and dedication have given him great leadership skills.
- Mike plans on using Geneva First Chamber of Commerce to extend his reach and bring in even more customers interested in his skills.
- Mike plans to continue helping his community like he has done for the past twenty years.
- Mike is motivated by the aftermath of his work. He enjoys seeing a smile on people's faces.
Persona2
Marie is an employee of a successful business and citizen of Lausanne. She has lived in Lausanne since she can remember. She wants to give back to the community for helping her and her family as she got older.
- Marie is a young woman searching for opportunities to help give back to the community that helped raise her.
- Marie recently graduated from college with a bachelor's in business management.
- Marie plans to use Geneva First Chamber of Commerce to help her part with her current employer and work in her field of study.
- Growing up Marie has seen lots of good deeds done by both businesses and neighbors. She wants to become a part of the friendly and welcoming atmosphere
- Susan is motivated by the desire to help others.